Ksenia Samoylenko
Russia
Monday 6th September 2010
The global sports, entertainment and cause business
MEC Access

Sport

Whittaker doubt for Hampden clash

Scotland defender Steven Whittaker is an injury doubt ahead of ...
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Rooney makes trip despite controversy

Wayne Rooney flies out with the England squad for their ...
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Entertainment

Balloons pops sales

International News: Gallic sales company scores deals for 'Benda Bilili!' ...
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'Beyond' director and star hit the Lido

International News: August, Rapace tubthump Critics' Week player -- Two ...
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Cause

'The A to Z of Corporate Social Responsibility' - now available in paperback!

The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world's leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from gene...
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Features The Fourth Stage of Marketing

MEC reveals new process at the core of its marketing offer.

Fourth Stage of Marketing

The realities of channel proliferation, audience fragmentation and message clutter call for a revolution in marketing. In response, MEC Access has created Active Engagement: a fundamentally different process of interaction between brand and consumer that builds relevant awareness, deeper relationships and stronger sales. Welcome to the fourth stage of marketing.