Henrik Reichel Bartholdy
Nordics
Friday 18th May 2012
The global sports, entertainment and cause business
MEC Access

Sport

Olympic relay flame lands in UK

David Beckham lights a cauldron in Cornwall after the flame ...
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Solskjaer has 'chat' with Villa

Ole Gunnar Solskjaer says he has held informal talks with ...
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Entertainment

Envision, Kaprod ink co-production deal

International News: ...
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First rule of filmmaking is no rules

International News: ...
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Cause

Nicor Gas Employees Energize Local Communities During 16th Annual Volunteer Day

On Saturday, May 19, more than 800 employees, family members, and friends will perform a variety of hands-on service activities to benefit local community organizations in 19 cities and towns across northern Illinois.

Employees from Nic...
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Features The Fourth Stage of Marketing

MEC reveals new process at the core of its marketing offer.

Fourth Stage of Marketing

The realities of channel proliferation, audience fragmentation and message clutter call for a revolution in marketing. In response, MEC Access has created Active Engagement: a fundamentally different process of interaction between brand and consumer that builds relevant awareness, deeper relationships and stronger sales. Welcome to the fourth stage of marketing.