The global sports, entertainment and cause business

Sport
Monday's F1 gossip column
Bernie Ecclestone says Korea GP will go ahead despite problems, ...
Read more
Rooney makes trip despite controversy
Wayne Rooney flies out with the England squad for their ...
Read more


Entertainment
Balloons pops sales
International News: Gallic sales company scores deals for 'Benda Bilili!' ...
Read more
'Beyond' director and star hit the Lido
International News: August, Rapace tubthump Critics' Week player -- Two ...
Read more

An in-depth look at the relationship between sport and sponsorship in France

Dieux du Stade (Gods of the Stadium) is an in-depth look at the relationship between sport and sponsorship in France and how sports stars have become spokespeople for all brands without direct correlation to their sport...and how this affects brand\'s relationships with the consumer.