Karsten Bjerring
Denmark
Denmark
It's no longer a level playing field - brands are facing unparalleled change in consumer and media behavior.
In their quest to find the ‘holy grail’ of consumer engagement, brand-owners have spotted the opportunity and are, increasingly, turning to explore the relatively untapped potential of partnerships. In a world where the traditional advertising model struggles to engage consumers, sports, entertainment and cause-related properties offer an attractive landscape for brand-owners to harness consumer passion and build meaningful relationships with their audience.
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