Jens Luethge
Germany
Germany
On Saturday, May 19, more than 800 employees, family members, and friends will perform a variety of hands-on service activities to benefit local community organizations in 19 cities and towns across northern Illinois.
Employees from Nic...
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In-game advertising can score high but the results are difficult to measure.
In-game advertising provides access to a demographic that is rapidly disappearing from mainstream marketing. By 2012 it will be worth an estimated $2 billion. However, creating and measuring effective strategies poses organizational, structural and methodological challenges.
