Gordon Tannock
UK
UK
Books, research, points of view and thought leadership. We produce world-class research about communications and media. We have knowledge and informed opinion on consumers, media and the marketplace and our publications cover the latest in media marketing communications topics and issues - locally, regionally and globally.
It's no longer a level playing field - brands are facing unparalleled change in consumer and media behavior.
Doing good - and doing it right - is good for business. But does it pay? Read the latest point of view from our cause marketing team.
Will you get involved? Or will you sit it out? If you join in, how will you make your brand welcome?
An in-depth look at the relationship between sport and sponsorship in France
MEC reveals new process at the core of its marketing offer.
In-game advertising can score high but the results are difficult to measure.
