Our news Mike Jackson Named as Managing Director MEC Access Asia Pacific

Wednesday 31 October 2007

Singapore - Mediaedge:cia (www.mecglobal.com), a leading media communications agency today announced that content specialist Mike Jackson has been named Managing Director of MEC Access Asia Pacific from January 2008.

Mike joins MEC Access from the UK after 4 years as Managing Partner with Performance, MindShare's specialist content and sponsorship division. While at Performance, Mike's clients included Ford, SAP, Nestle and BP, where he was responsible for Castrol's entry into UEFA Euro 2008. Prior to this, he ran Ipsos' content measurement unit for several years, giving him invaluable experience in building credible accountability measures for this burgeoning communications sector.

At MEC Access, Mike will continue to develop the creation and delivery of strategic partnerships and sponsorships across 9 different platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport. He will work with local and regional client teams to build upon existing knowledge and expertise, helping to deliver best-in-class communications planning and implementation.

"I am delighted to be joining MEC Access in Asia Pacific" Mike said "There is already a great client base across the region with considerable experience in the area of sponsorships and activation. With my colleagues in Europe and the Americas, we now have a truly integrated global sport, entertainment and cause offer that will provide ground-breaking solutions within the MEC proposition."

"An increasing number of marketers are seeing the value in the communications channels offered by MEC Access, but they also require rigorous ROI metrics to measure and justify such investments" said Stephen Li, CEO for South and SE Asia. "Working in concert with the integrated client teams, Mike will help to satisfy these needs and further define MEC's position as a leading communications planning and implementation client partner".

Supporting Mike in the regional role will be Paul Sng, who recently joined MEC from ESPN.