Our news MEC Access to Support Asian Youth Games

Monday 29 June 2009

30 June 2009

MEC Access to Support Asian Youth Games

MEC Access, the sport, entertainment and cause marketing partnership specialists and part of Mediaedge:cia (MEC) is proud to announce that it will be supporting the 1^st Asian Youth Games (AYG) Singapore 2009 when they launch on 29 June 2009. 

Together with their partner, Repucom Ltd, MEC Access will provide sponsorship, research and consultancy services.

“We are delighted to be able to work with the Singapore Asian Youth Games Organising Committee (SAYGOC)” advised Mike Jackson, Managing Director of MEC Access.  “We are excited to be able to bring our tools, skillsets and experience to bear in evaluating the effectiveness of sponsors’ activities and help provide perspective for future events,” he added.

This is the first-ever AYG and the Games’ success will be a key step in achieving the city state’s vision of becoming a world-class sports hub.

“With more than 1,200 young athletes from over 40 National Olympic Committees, it is going to be a memorable event,” said Ms Stacy Tan, Head of Marketing and Sponsorship for the Singapore Asian Youth Games Organising Committee. “We are pleased to have received such strong commercial backing for the inaugural Asian Youth Games from our sponsors and the evaluation and consultancy services offered by MEC Access and Repucom will be invaluable.”