Our news Antoine Ripoche joins Mediaedge:cia

Monday 11 January 2010

Mediaedge:cia (MEC), (www.mecglobal.com) a leading media agency, announced today that Antoine Ripoche has joined the agency as Director MEC Interaction. He will oversee the digital teams and work closely with the client teams to drive innovative and results-driven digital programs.

Based in Paris, Antoine joins MEC France's management team and will report to Arnaud Serre, President, MEC France.

"Antoine is a huge asset to our senior management team. He has a proven track-record in integrated digital strategic planning which he has applied, with great success, to clients across all businesses." said Arnaud Serre. "As an organization, we are committed to providing best-in-class digital thinking client service and I couldn't be happier that at Antoine has joined the team."

Antoine held a variety of roles at Isobar since 2003, lastly as director of development. In his time there he has worked on clients such as Avis, Europosort, Novartis, Credit Agricole, Orange, But and Fram among others.

Commenting on his appointment, Antoine Ripoche said "I am so excited to be joining MEC. We will be able to make a real difference to our clients' business through integrated planning and it has a great digital reputation that I'm looking forward to enhancing."