Our news MEC Manchester wins Shearings Group

Friday 22 January 2010

Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency,  has won the consolidated media planning and buying account for Shearings Group following a competitive four way pitch.

The account comprises Shearings hotels, Shearings is one of the UK's leading leisure hotel operators, trading under the Bay and Coast & Country brands, and Shearings holidays, Shearings is the UK's largest specialist tour operator for the over 50's trading under the Shearings Holidays, National Holidays and Caledonian Travel brands.

The win covers all offline media and online display. It excludes recruitment media, search and affiliates.

Marc Sangster, marketing director, Shearings Group, ran the pitch and said: "MEC has a key role to play as part of our transformation into a leading leisure hotels and holidays group."

Mick Style, managing director of MEC Manchester added: "We are delighted to be working with all of the Shearings Group brands. They are following a clear and aggressive growth strategy, and we are looking forward to targeting new customers and partnerships to drive the business forward."