Luigi Restelli
Italy
Monday 6th September 2010
The global sports, entertainment and cause business
MEC Access

Sport

Monday's F1 gossip column

Bernie Ecclestone says Korea GP will go ahead despite problems, ...
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Rooney makes trip despite claims

Wayne Rooney flies out with the England squad for their ...
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Entertainment

Balloons pops sales

International News: Gallic sales company scores deals for 'Benda Bilili!' ...
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'Beyond' director and star hit the Lido

International News: August, Rapace tubthump Critics' Week player -- Two ...
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Cause

'The A to Z of Corporate Social Responsibility' - now available in paperback!

The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world's leading thinkers, opinion formers, academic and business people providing an easy-to-use guide to CSR: from gene...
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Our news IKEA chooses Mediaedge:cia

Monday 25 January 2010

Agency to retain all media duties for IKEA in China

Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency,  announced today that following a media review they will retain media planning and buying duties for IKEA in China.

"We are very happy that the review process confirmed, for our IKEA clients, MEC's strength in delivering integrated communications solutions and superior media pricing," said Tommy Au, General Manager MEC Shanghai. "We are pleased to be able to continue our relationship with one of the most respected global brands and we're looking forward to bring to market some of the innovative ideas we presented in the pitch.