Cecilie Boas Linde
Denmark
Denmark
Wednesday 1 September 2010
Access all the cases and download a copy at http://www.mecglobal.com/inspiring-people/Tuesday 24 August 2010
Visit www.mecglobal.com for the full storyMonday 23 August 2010
Check out the full story at www.mecglobal.comMonday 23 August 2010
read all about it at www.mecglobal.comSunday 22 August 2010
Read all about it at www.mecglobal.comTuesday 3 August 2010
Visit www.mecglobal.com to read full storyTuesday 3 August 2010
Visit www.mecglobal.com for full storyThursday 29 July 2010
Visit www.mecglobal.com for full reportTuesday 20 July 2010
The 8th year edition of our flagship Global Ideas winners case book.The 2010 edition entitled Inspiring People, Exceptional Results features 11 winning pieces of work from this year's Global Ideas competition; campaigns that show how we're delivering value for our clients, leading to inspiring people and exceptional results. Click here for access to the site and to order your hard copy today.Friday 16 July 2010
MEC Interaction, MEC’s specialist digital, social, search and direct response business (www.mecglobal.com) has worked with Oddcast to devise a ‘Shrek Yourself’ application to support the through the line Shrek Forever After campaign. Consumers will be able to upload their face into an online widget to see what they would look like if they were in an ogre in ‘Far Far Away’. The new widget is hosted on the officiaThursday 15 July 2010
SPAR UK today announced a three year endorsement deal with top British athlete and medal hopeful, Jenny Meadows to support its long standing sponsorships of athletics in the UK and in Europe. The 800m ‘pocket rocket’ won bronze at the World Athletics Championships in Berlin last summer and followed this up with silver at the World Indoors in Doha. Inspired to switch from 400m to 800m by Kelly Holmes’ performances in Athens 2004 and tipped for gold at this summer&rsqMonday 28 June 2010
MEC research decodes untapped 542 ‘Lower Tier Cities’ for brands MEC, a media agency (www.mecglobal.com) today released new research revealing a new way on how brands can segment women in ‘Lower Tier Markets’, the first time such a comprehensive study has been undertaken in the country. While the limelight has mostly shined on key cities and provincial capitals of China, the next wave of marketSunday 27 June 2010
MEC, a leading media agency www.mecglobal.com, announced today that it has been awarded the media buying and planning duties for SPC Ardmona, an Australian based fruit packaging company. The appointment is effective immediately.SPC Healthy Option - previously branded Austral Healthy Option - has been present in retail stores in Canada since 2008. SPC Healthy Option is a healthy, preservative-free fruit snack, packed in juice (from concentratWednesday 2 June 2010
MEC, a leading media agency, (www.mecglobal.com)announced today that four executives have been named Managing Partner: Cheryl Di Martino, Mason Franklin, Michelle Gugliemelli and Adam Shlacther.“It is with great pleasure that we recognize these senior leaders,” said Laura Agostini, Chief Talent Officer. “Our Managing Partners inspire our organization and are recognized by our clients and the industry as experts in their fieWednesday 2 June 2010
MEC, a leading media agency (www.mecglobal.com) twice voted Adweek's and Advertising Age's Global Media Agency of the Year, has developed a next generation blueprint of best-in-class media practices for businesses today entitled "Are You in Control Enough to Let Go?"This downloadable step-by-step guide helps brands rethink communications solutions by providing thoughtful analysis and case studies from around the world, featuring such brands as Microsoft, IKTuesday 1 June 2010
MEC, a leading media agency has been awarded the SKY business after a three-way pitch. This is effective immediately and is a two-year agreement that encompasses all media planning and buying.The decision was made at the end of a rigorous consultation that took place over four weeks. The agencies were asked to deliver different integrated communications solutions, in line with the business challenges that SKY will be facing over the next few years.The client was previously with MediaCom.Friday 28 May 2010
MEC Access, a leading partnership marketing agency specialising in sport, entertainment and cause, has appointed Pippa Rubin as strategy director.Rubin joins from Mindshare where she was an account director. She has extensive experience in sponsorship and content consultancy, and has worked on a range of global clients including HSBC, BP, Unilever and Nike. A former WPP fellow, Rubin also has a wealth of knowledge across the breadth of marketing and communications. She also has specific experienMonday 24 May 2010
MEC, a leading media agency (www.mecglobal.com), today announced the appointment of Stephanie Eller, as Managing Director, Marketing and Business Development. In this newly expanded role, she will lead all marketing and business development functions for MEC in North America and will play a pivotal role in the agency’s global new business efforts. Stephanie will be based in New York and will report to CEO, North America, Lee Doyle. “Friday 21 May 2010
MEC, a leading media agency (www.mecglobal.com), approaches the end of the first quarter of 2010 with a string of client wins and appointments in key markets around the world. In the first three months of 2010, MEC continued to grow in Asia Pacific. In China, MEC strengthened its management structure with the appointments of Michelle Ko as President, MEC China, Tommy Au as General Manager, MEC Shanghai and Theresa Loo, Head of Analytics and Insight, China.Friday 19 March 2010
MEC, a leading media agency( www.mecglobal.com) has appointed Sean de Cuirteis as Director of Digital for MEC Interaction in North Asia. His appointment is effective immediately and he reports to Ben Poole. Sean will be based at MEC Hong Kong. Sean comes to MEC following his departure from Media Contacts Asia Pacific. He will lead the agency's Colgate Palmolive multinational business team and support Ben, continuing to develop digital expertise anWednesday 10 March 2010
MEC, a leading media agency (www.mecglobal.com), announced today the appointment of Theresa Loo as head of Strategic Planning, Analytics and Insight. Theresa joins the MEC China management team and will report to Dominic Ng, National Managing Director of MEC.In this new role, Theresa will have a broad remit to develop MEC’s strategic planning and analytic and insight product across MEC’s three offices in China. Theresa willThursday 4 March 2010
SPAR UK, the UK's leading convenience store group, has appointed MEC Access Manchester to handle its UK sponsorship marketing on a retained basis. MEC Access is a leading partnership marketing agency specialising in sport, entertainment and cause and its Manchester office was appointed without pitch. The account was previously held by Fast Track. SPAR International has made an investment in European Athletics since 1996 and SPAR UK began its partnership with UK Athletics in 2004 when it became tWednesday 24 February 2010
Mediaedge:cia (MEC), www.mecglobal.com a leading media agency, today announced yet another win. After adding Zee Network to its roster of clients in January and Colgate in February, MEC has just completed a hat trick with the Mercedes-Benz win. They closed 2009, with 10 wins.MEC will commence their partnership with Mercedes Benz with immediate effect.The Mercedes star has become the most famous automotive symbol and is one of the world's besThursday 18 February 2010
The South Australian Government announced today that they have appointed Mediaedge:cia (MEC), www.mecglobal.com, as the Master Media Agency for their Brand Advertising Services; following their tender process that began in September last year. MEC will provide Media Strategy, Planning and Buying for all South Australian "Brand" Clients from July 1st, 2010. The contract is for a period of three years.Peter Bucklow, MEC’s Managing Director in South Australia said: "We are delighted to have bThursday 18 February 2010
Assignment is a significant new business win Media agency Mediaedge:cia (MEC), www.mecglobal.com, announced today that they have been appointed by Telkomsel to handle their Outdoor media. The business was previously handled in-house by Telkomsel’s marketing and procurement departments and this is the first time that they have appointed an external partner. The appointment is effective immediately.MEC Indonesia won the mThursday 11 February 2010
MEC Access, a leading partnership marketing agency specialising in sport, entertainment and cause, has been shortlisted in every category that it entered for the 2010 Hollis Sponsorship Awards for the second year in a row.Following on from last year’s success, where the agency collected seven awards in total and was crowned Hollis Consultancy of the Year, MEC Access has been nominated for their work in the following categories:• Agency of the Year: MEC Access•&nMonday 8 February 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, announced today that Star Kalatzan has joined the agency as Managing Director, responsible for IKEA, Novartis, YUM! and Toys'R'Us, among other clients. Based in New York, Star will be part of MEC's North American Executive Committee and will report to Lee Doyle, CEO, MEC North America. "Star is a huge asset to our senior leadership team. She has a proven track-recoMonday 8 February 2010
MEC wins in Singapore, Philippines, Indonesia and Malaysia Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, announced today that following a media review they have been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia. The appointments are effective immediately. Wrigley works with MEC in 10 countries around the world, including China and the UK. Said Stephen Li, CEO, MEC South & South East Asia "We are proud to have eaMonday 1 February 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, announced today the appointment of Maria Luz ‘Malu' Vasallo as Managing Director effective immediately. In this role, Malu will lead a team of 30 media specialists and apply her extensive strategic heritage and expertise to the agency's clients. Malu will be responsible for the business and product development of MEC Philippines and will also focus on the growThursday 28 January 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, has been ranked number 1 in the 2009 Indonesia New business League, in a report published by the R3 Research company today. MEC was the clear winner for 2009. Jaydeep Chaudhuri, who heads up MEC Indonesia said "This is a fantastic way to start 2010. Growing our business is absolutely crucial both for our people and for our clients. We are proud of not only the qualiMonday 25 January 2010
Agency to retain all media duties for IKEA in China Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, announced today that following a media review they will retain media planning and buying duties for IKEA in China. "We are very happy that the review process confirmed, for our IKEA clients, MEC's strength in delivering integrated communications solutions and superior media pricing," said Tommy Au, General Manager MFriday 22 January 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, has won the consolidated media planning and buying account for Shearings Group following a competitive four way pitch.The account comprises Shearings hotels, Shearings is one of the UK's leading leisure hotel operators, trading under the Bay and Coast & Country brands, and Shearings holidays, Shearings is the UK's largest specialist tour operator for the over 50's trading under the Shearings Holidays, National HolidaWednesday 20 January 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, today announced the restructure of its senior management team in Italy with three high-profile changes. Heading up these changes is the appointment of Alessandro Villoresi, one of the most respected figures in the Italian media industry, who joins MEC as Chairman. In addition, Matteo Cardani and Luca Vergani have been named joint CEOs of MEC, moving up from their poTuesday 19 January 2010
Mediaedge:cia's international media specialists, Global Solutions, today announce two new appointments; Raouf Katani, as operations and trafficking manager, and Bridget Hopkins, who takes up the position of activation manager. Raouf joins Global Solutions from GroupM where he previously managed the implementation of IPT, an interactive (digital) planning tool for global clients. His new role, Raouf will lead the digital operations and trafficking competency for Global Solutions and bringsThursday 14 January 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, announced today the appointments of two senior executives, Michelle Ko and Tommy Au. Michelle Ko has been named President MEC China. In this role Michelle will lead a team of 200 media specialists across three MEC China offices and apply her extensive strategic heritage and expertise to the region's client business. Michelle will be responsible for the business andTuesday 12 January 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, has been appointed for planning and buying duties for Hannaford. The supermarket chain, owned by Belgium-based Delhaize Group, has 171 stores located across the East Coast. In late 2009, MEC was named media AOR for Michelin in the US. The agency already handles the Michelin business across key global markets, including Spain, UK, Germany, Russia, China and India among otheMonday 11 January 2010
Mediaedge:cia (MEC), www.mecglobal.com, a leading media agency, today announced that following a media review they have been awarded the Zee Entertainment account, effective 1st January 2010. Zee is the largest Media and Entertainment group in India with leading channels across almost all genres - Zee TV, Zee News, Zee Cinema, Zee Marathi, Zee Bangla, etc. In the last three months, Zee TV has the most number of shows in the Top-50 shows lisMonday 11 January 2010
Mediaedge:cia (MEC), (www.mecglobal.com) a leading media agency, announced today that Antoine Ripoche has joined the agency as Director MEC Interaction. He will oversee the digital teams and work closely with the client teams to drive innovative and results-driven digital programs. Based in Paris, Antoine joins MEC France's management team and will report to Arnaud Serre, President, MEC France. "AMonday 4 January 2010
Michelin North America has announced the selection of Mediaedge:cia (MEC) to manage its media planning and buying activities for all of Michelin's U.S. business units and brands, including Michelin®, BFGoodrich® and Uniroyal®. MEC's New York office will begin work in the United States on Jan. 1, 2010. While MediaCom will retain media planning and buying responsibilities for Canada and Mexico, MEC will now handle the U.S. market. The assignment includes media activity for all MiMonday 29 June 2009
30 June 2009 MEC Access to Support Asian Youth Games MEC Access, the sport, entertainment and cause marketing partnership specialists and part of Mediaedge:cia (MEC) is proud to announce that it will be supporting the 1st Asian Youth Games (AYG) Singapore 2009 when they launch on 29 June 2009. Together with their partner, Repucom Ltd, MEC Access will provide sponsorship, research and consultancy services. “We are delightedTuesday 2 June 2009
MEC Access launches report for sponsorship and partnership success Game Change report reveals how partnerships can deliver high ROI for brands MEC Access, a leading partnership marketing agency specialising in sport, entertainment and cause (www.mecaccess.com), today releases a report advising brand-owners on how to create successful and winning partnerships. With a projected investment of around $44 billion forecast for 2009, global paWednesday 6 May 2009
‘MEC in Action’ sees agency staff helping the community Mediaedge:cia (www.mecglobal.com), a leading media agency, last week dedicated an entire day of company time to helping local community projects across London as part of its ‘MEC in Action’ initiative. On Tuesday 28 April, farms, schools and nature reserves across the capital got the MEC treatment as over 200 staff of all levels and across all departments tookTuesday 31 March 2009
MEC Access (www.mecaccess.com) was last night named Consultancy of the Year 2008 at the Hollis Sponsorship Awards, as well as picking up a further six awards including the overall Hollis Sponsorship of the Year. he prestigious Hollis Sponsorship Awards recognise the best work of the UK sponsorship industry and, with seven in total, MEC Access achieved the greatest number of wins at this year’s award ceremony. In addition to winning ConsulFriday 20 March 2009
Mediaedge:cia Chennai Wins Acme Fitness Leading Indian Fitness Company Explores New Communications Approaches with MEC 18th March, 2009. Chennai,for immediate release. Today Mediaedge:cia (MEC) a leading media communications company announced a new partnership with India’s leading fitness equipment company. Mr. MS Kumaran, Head–Marketing at Acme Fitness, confirmed the news and added that Acme had been engaged in talks with MEC, since NovemberTuesday 17 March 2009
17 March 2009 MEC Access scoops record nominations MEC Access, Mediaedge:cia’s specialist sport, entertainment and cause marketing business (www.mecaccess.com), has been shortlisted as agency of the year for both the Hollis Sponsorship Awards and the Sport Industry Awards. MEC Access is the only agency to appear in the final line-up for both the prestigious industry “agency of the year” awards. Further recognitMonday 16 March 2009
Woburn parks Safari account with Big, Spark and MEC Manchester March 16th 2009. Woburn Abbey and Safari Park, the award-winning visitor attractions situated in Bedfordshire, have awarded their marketing, advertising and promotions work to Big Communications and group sales-activation agency Spark, with media planning and buying going to Mediaedge:cia Manchester. With the digital work already with sister agency Fuse, the Big and Spark teams were invited to presentFriday 20 February 2009
On the 6th March, Paramount Pictures UK is launching one of the most highly anticipated movies of the year: Watchmen. The film is adapted from the cult 1980s graphic novel and directed by the visionary Zack Snyder of 300 fame. The media strategy has been carefully constructed by MEC UK to bring Watchmen out of teenage bedrooms and into the mainstream. A three stage approach has been used to build excitement in an increasingly broad audience base as the launch approaches. The first phase taWednesday 28 January 2009
Sony Latin America chooses MEC Latin America for its consolidated, regional media business FOR IMMEDIATE RELEASE – 27 January 2009 – Miami, FL - Mediaedge:cia (MEC) Latin America, a leading media agency, has been awarded the media planning and buying for Sony Latin America, effective immediately this month. The agency was chosen after a 6 month pitch which included 3 other media agencies. MEC demonstrated leadership in several areas in the optimization of the cMonday 19 January 2009
Düsseldorf, January 19th, 2009. Mediaedge:cia (MEC), a leading media agency, has appointed Thorsten Blodow as Managing Director of MEC Access and Mediaedge:cia Germany. The appointment is effective immediately. Thorsten Blodow, 36, was formerly Director of Carat Sponsorship where he led accounts such as RWE, Postbank, Vodafone, Adidas and Coca-Cola on their strategic sponsorship and partnerships. His experience covers both consultancy and implementation. PrevioMonday 19 January 2009
Düsseldorf, 19.01.09 Düsseldorf, 19.01.09 . Bereits seit Dezember 2008 ist Thorsten Blodow, 36, als Geschäftsführer bei der strategisch agierenden Beratungsagentur für Markeninszenierung für den Bereich BTL an Bord bei Mediaedge:cia. Darüber hinaus ergänzt er das Managementboard der Mediaedge:cia Deutschland. Seine Karriere begann er in der heutigen GroupM, wo er ab 1995 als MediaplaThursday 15 January 2009
Mediaedge:cia (MEC) has been awarded the prestigious Fiat Automobiles entire UK media account without formal pitch. The account moves from Starcom to MEC with work commencing immediately. MEC has been tasked with media planning and buying activities across all Fiat Automobiles brands that include Ferrari, Masarati, Lancia, Alfa Romeo, Fiat and Fiat Commercial. MEC will have sole responsibility for the brand in the UK. This supplements MEC’s existing work for Alfa Romeo and it wasThursday 15 January 2009
Ralf Zilligen joins Mediaedge:cia Germany MEC continues to develop its offer by moving into content Mediaedge;cia Germany (MEC Germany), a leading media agency, today announced that Ralf Zilligen, and long time Executive Creative Director of BBDO Düsseldorf, will join the company effective 1st January 2009. Zilligen will take the role of Managing Director, thereby strengthening Birgit Konrad’s management team of MEC Germany with offices in Düsseldorf, HamMonday 24 November 2008
Mediaedge:cia Nederland lanceert MEC Access Managing Director van Mediaedge:cia Nederland, Eric Kramer, kondigt de lancering aan van MEC Access Nederland, een afdeling van Mediaedge:cia die zich volledig gespecialiseerd heeft in entertainment, sport en maatschappelijk verantwoord ondernemen (MVO). Deze afdeling zal worden geleid door David Tarantelli. David is naar MEC Nederland gekomen vanuit Frankrijk, alwaar hij werkzaam was bij TBWA\Consulting France. Hij vervulde daar deMonday 10 November 2008
MEC Singapore appointed as AOR for local government body Singapore, 10th November 2008, for immediate release. Mediaedge:cia (MEC), a leading media communications specialist, today announced their confirmation as agency of record for the Singapore Sports Council (SSC). This is the first time that the organisation has awarded all of their planning, placement and activation requirements to a single media company. "We are confident that MEC will provide professional consultancy tFriday 7 November 2008
Mediaedge:cia announces new Executive Head of Strategy Mediaedge:cia (MEC) today announced the appointment of ST Ang as Executive Head of Strategy, MEC Australia. Adrian Smith, General Manager MEC Australia said, “ST returns to Australia after a three year tenure in our Shanghai office, where he was responsible for enormous growth, taking the office from 10 to 60 staff in that time. His management and strategic communications skills are highly respected and we areThursday 16 October 2008
Latest research from MEC Access, the sports, entertainment and cause marketing division of Mediaedge:cia (MEC), predicts that the London 2012 Olympic Games will provide a unique opportunity for sponsors to engage with the highly coveted 16-24 year old youth audience. The Olympic Games is much more than just another sporting event and London 2012 already has a personality ideally placed to enable brands to connect with the youth audience and capture their imagination while the memories oWednesday 15 October 2008
MEC Access, Mediaedge:cia's specialist entertainment, sports and cause marketing business (www.mecglobal.com), has made two key appointments to its European operations; Victoria Prostyakova joins the team as Head of MEC Access in Russia and Christophe Brun joins MEC Access in France as Director of Sport. Victoria Prostyakova makes the move to MEC Russia from Zenith Optimedia where she worked as Creative MedFriday 19 September 2008
Latest research from Mediaedge:cia, a leading media agency, reveals the value of the Beijing 2008 Olympics for its official Global Partners. The Beijing 2008 Olympic Games have been heralded as a resounding success for China, the organisers and athletes alike. But for the 12 brands that were the official Global Partners of the Beijing 2008, spending a total of $866m on their sponsorship, did it really deliver on their aims? Overall, the 12 official Global Partners collectively increased awarenThursday 11 September 2008
Christophe Brun, expert en marketing sportif, rejoint la structure de partenariat du groupe MEC. Arnaud Serre, Président de l’agence Mediaedge:cia, annonce l'arrivée de Christophe Brun pour diriger, aux côtés d’Aude Allard, le département MEC Access. Christophe aura pour mission le développement de l’offre Sport au sein de «MEC Access», pour conseiller et accompagner les marques dans leurs stratégies de pWednesday 10 September 2008
Rajneesh Chaturvedi is to head up MEC Access India. Following the successful global launch of MEC Access in October 2007, MEC India recently combined the resources of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access India. Rajneesh Chaturvedi joins MEC Access as National Director. He moves from Motivator - another GroupM agency - after 2 years as its General Manager. Prior to this he worked with MindShare Fulcrum and Nimbus.Tuesday 24 June 2008
Singapore, 24th June Proprietary Tool Brings Greater Rigour to Sponsorship Evaluation. MEC Access, a division of Mediaedge:cia (MEC), a leading media communications specialist, has launched an exciting, new partnership evaluation tool; PARTNERZ. This proprietary tool pulls together a wide range of data from sports, entertainment and cause properties across nine countries to identify the most appropriate partnership and sponsorship matches for brands. PARTNERZ empowers MEC Access to better meaMonday 23 June 2008
Mediaedge:cia (www.mecglobal.com), a leading media communications specialist, has made three high-level appointments, boosting the expertise of MEC Access – the agency’s specialist entertainment, sports and cause marketing business. With these latest appointments, MEC Access has attracted some the industry’s most respected music, sports and research talent. Rupert Leigh joins as headWednesday 31 October 2007
Singapore - Mediaedge:cia (www.mecglobal.com), a leading media communications agency today announced that content specialist Mike Jackson has been named Managing Director of MEC Access Asia Pacific from January 2008. Mike joins MEC Access from the UK after 4 years as Managing Partner with Performance, MindShare's specialist content and sponsorship division. While at Performance, Mike's clients included FordThursday 11 October 2007
London - New York - Mediaedge:cia (www.mecglobal.com), a leading media communications company, has combined the resources of all of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access. MEC Access consists of existing Mediaedge:cia units including MEC Sponsorship, The Leverage Group and Sponsorcom. This unified offer is the first to be fully integra
